Supporting the Marketing Peaks

Collaborating and supporting Thornton Tomasetti’s in-house marketing division during peak proposal seasons, and beyond.

Date

March 2023

Overview

With a history spanning decades, Thornton Tomasetti is an internationally recognized engineer for some of the world’s most iconic buildings, boasting over 90,000 projects in over 150 countries and counting. Wonderstruct was brought in to support the increasing demands on their marketing team for on-call project and proposal work.

"Wonderstruct was instrumental in helping us navigate an increased workload, seamlessly integrating with our team to ensure we weren’t overwhelmed.
They quickly acclimated to our equipment and programs, collaborated on-site for major projects, and remained responsive to every challenge. Their support was invaluable in keeping our department running smoothly."
Miki
Director of Marketing
Our team worked within existing templates. For this spread we specifically designed the Ping An Finance Center to support the rest of the graphic.

Challenges & Objectives

Thornton Tomasetti needed to bolster their marketing team's capacity during staff transition and high business development demand. Wonderstruct was contracted to bridge the gap while new team members were recruited, onboarded and trained.

Thornton Tomasetti’s extremely high standards for marketing, communications nad proposal submissions required getting team members appropriately trained to execute the increasing number of opportunities coming to their business development and sales teams. There were a few challenges that Wonderstruct addressed.

High Demand

With hundreds of RFP opportunities each year, Thornton Tomasetti's marketing department needed backup support.  

Wonderstruct played a pivotal role in helping to manage the increased workload, ensuring they met their deadlines and sales goals.

Tight Deadlines

Pursuit and proposal work is laborious and often needed "yesterday."

With short timelines and increasing pressure, Wonderstruct supported the marketing directors and managers in production so they could continue to meet their deadlines with the same quality standards and attention to detail required.

Limited Resources

Thornton Tomasetti's marketing divisions are responsible for all company initiatives, internal and external.

With the increased demand for proposal production, Wonderstruct shared the load with the in-house team so they could manage everything coming across their desks.

We worked with the Thornton Tomasetti team both in-person in their office and through zoom calls with their offices across the country.

Results & Statistics

Wonderstruct and Thornton Tomasetti maintained  a weekly cadence of team meetings, and spent one day per week in-office for in-person meetings and collaboration. Though the contract ended with the successful restaffing of their marketing teams, Wonderstruct still provides on-call support when needed now and into the future.

125+

Projects Supported

50+

RFP/RFQ Responses

12+

Presentations

8

Offices Supported